Red Bull Marketing Plan - 2846 Words

Red Bull Marketing Plan Introduction Red Bull, the iconic pioneer of the late 20th century energy drink movement, is enormously successful and popular. Everyone has had days where a cup of coffee seems woefully inadequate, and beverages such as Red Bull â€Å"give you wings†, as their slogan promises, and offer a refreshing lift to help people conquer their overfilled schedules and endless meetings. However, with only one flavor and a seemingly narrow target demographic, is Red Bull really capitalizing on their significant brand equity? In this marketing plan, we will discuss the possibilities that lay ahead for Red Bull, including modifications to product, pricing, distribution, and promotional strategies. Since Red Bull is such a†¦show more content†¦Despite the plethora of strengths and opportunities, there are also threats to the product’s success. One of the main threats is the wide variety of competition that has arisen during the past few years. Many companies such as Monster and AMP have created similar energy drinks that offer more options in flavor and a cheaper price per fluid ounce. Further advances from such competitors provide the primary threat to Red Bull’s success. Another threat to Red Bull is the increasing societal focus on consuming products that are healthy and/or all natural. If this health-conscious societal trend continues, the artificial ingredients in Red Bull and the associated health risks could cause the drink to lose significant popularity. Competitive Analysis In any given market you are bound to have competition, in the case of Red Bull, they were the first company to launch their product that is meant to energize and increase performance. Ever since the release of Red Bull products into the United States in 1996 (www.Redbull.com), they have come across quite a bit of competition. Companies like Monster and Rockstar have since come out with a similar product to Red Bull with a different twist. Considering the fact that these companies are marketing to the same target audience, it is important that they have built up theirShow MoreRelatedRed Bull Marketing Plan7856 Words   |  32 PagesHow Red Bull woke up the teen market It looks (and tastes) like medicine, but it still conquered the soft drinks trade. Now the edgy pick-me-up is moving into the grown-up world of motor racing. John Arlidge reports reddit this John Arlidge The Observer, Sunday 5 December 2004 Article history At this time of year fallen leaves shroud the carefully planned suburbs of Milton Keynes. Mist drifts in from the fields. The posh car firms - Mercedes, Volkswagen, Audi - whose UK head offices ringRead MoreRed Bull Marketing Plan1809 Words   |  8 Pages 2 Executive Summary 2 Current Marketing Situation 2 Market Description 2 Benefits and Product features 2 Product Review 2 Competitive Review 3 Distribution Review 3 SWOT Analysis 3 Strengths 3 Weaknesses 3 Opportunities 3 Threats 3 Objective and Issues 4 Objectives 4 Issues 4 Marketing Strategy 4 Positioning 4 ProductRead MoreRed Bull s Marketing Plan1079 Words   |  5 Pagesworld of Red Bull, a world where anything is possible through high levels of caffeine consumption. Don’t believe wingsuiting down a mountain, parkouring the Grand Canyon or breaking the speed of sound while freefalling from the stratosphere is plausible? If rational and conventional thinking dictates everyday life then the answer is simply no. Although Red Bull strives to genuinely identify with consumers, the company endorses an idealistic world. The main focus of Red Bull’s marketing plan revolvesRead MoreMarketing Plan For Red Bull Gmbh3864 Words   |  16 PagesMARKETING PLAN: RED BULL Company Red Bull GmbH Brand/Product/Service: Red Bull Prepared by: Group 5A Anoop Kamboj I Deepak Tamak I Harshraj Pethraj Mehta I Amit Simant I Ranjit Kaur Chandel OVERVIEW Red Bull was introduced for the first time in 1987 by Dietrich Mateschitz in Austria. The launch of Red Bull gave birth to a whole new product category of energy drinks. It is sold in over 166 countries all over the world, and more than 40 billion cans have been sold till now. It uses the famousRead MoreDirect Marketing with Red Bull!1369 Words   |  6 PagesIntroduction How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needsRead MoreRed Bull Company Analysis1061 Words   |  5 PagesOrganizational Analysis Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull is the most popular energy drink in the world, with 4.5 billion cans sold each year. Austrian entrepreneur Dietrich Mateschitz founded   Red Bull GmbH in a partnership with Chaleo Yoovidhya. After the product was introduced the consumption doubled year by year in Austria, so the company decided to introduce Red Bull in first foreign  markets. Those markets includedRead MoreRed Bulls Market1604 Words   |  7 PagesA Bull s Market - the marketing of Red Bull energy drink Red Bull, Austria s biggest export since Arnold Schwarzenegger, has methodically created and dominated the energy drink category much in the way players of the board game Risk would defeat their opponents. Dietrich Mateschitz, the owner of Red Bull International, created the highly caffeinated beverage in 1987. Five years later, the drink spread into neighboring countries like Hungary and Slovenia, followed by Germany and Switzerland.Read MoreRed Bull993 Words   |  4 PagesRed bull is the worlds oldest and most successful energy drink brands. In 1966, Red Bull was born in Thailand as a kind of vitamin energy drink, and then Austrian entrepreneur  Dietrich Mateschitz  was inspired by this pre-existing energy drink and took this idea, modified the ingredients to suit the tastes of westerners. Now it has more than 40 years of history so far with excellent quality and good reputation, Red Bull drinks are sold in more than 140 countries and regions around the world, rankRead MoreRe dbull Branding Strategy1207 Words   |  5 Pagestowards the purchase of intended products. Market segmentation is the basis for marketing strategy development. A company needs to design the right strategies to develop the relationships between its products to right consumers. Case section In terms of Red bull, the demographic and psychographic segmentation strategies are applied in their product design and branding approach. A key component of Red Bull’s global success is that it takes social variables into account on a global scaleRead MoreRed Bull: the Drink for Generation Y970 Words   |  4 Pages1. What is the marketing mix for Red Bull? What markets does Red Bull attempt to reach? How do marketing mix elements and target markets combine to form the firm’s marketing strategy? The marketing mix for Red Bull consists of the following: Product: Energy drink Price: $1.99 (premium) Distribution: Across clubs and similar outlets, mass merchandisers Marketing Communication: Word-of-mouth to television advertising Red Bull attempts to reach extremists, sports enthusiasts

Chinua Achebe s Things Fall Apart Essay - 1428 Words

Cohen 1 Jonathan Cohen Ms. Samuel Honor British Literature October 18, 2016 Things Fall Apart In the late nineteenth century an unknowing and pure style of life was torn to pieces by the corrupt and power hunger dictatorship known as Christianity. In Nigeria a tribe called the Igbo lived a simple life that will soon be torn apart from the impurities of the Europeans. The Igbo live a life of simple trade and democracy, brutal wars, and a strong belief in their religion. To this tribe many people had the aspect of that the Igbo are capable of doing anything as long as the their gods favor their side, however they were wrong. During the entirety of Chinua Achebe s Historical Fiction Things Fall Apart his excellent use of longevity and specific details and events to describe the tribe s purity and happiness to their religion before the Igbo are torn apart and succumbs to impurity. The purity had shone through the clouds of impurity by the use of the author s skillfully specific details and longevity. The Igbo Tribes unknowing exsistance of the world and the outside of the system of tribal life. When the white man (Europeans) first show up on his iron horse the Igbo murder him for he was seen as a bad omen from the messenger of the gods, the Oracles, not as a messenger. He was not albino. He was quite different and he was riding an iron horse. The first people who saw him ran away, but he stood beckoning to them. In the end Cohen 2 the fearless ones wentShow MoreRelatedChinua Achebe s Things Fall Apart1719 Words   |  7 PagesThings fall apart is a classic novel written around the turn of the century, the novel focuses on the protagonist who we can also call a hero, Okonkwo. Okonkwo is a wealthy and respected leader within the Igbo tribe of Umuofia in eastern Nigeria. Strong individual with a passionate belief in all the values and traditions of his people. Chinua Achebe presents Okonkwo as a particular kind of tragic protagonist, a great man who carries the fate of his people. Okonkwo is a man who is inflexible andRead MoreChinua Achebe s Things Fall Apart1033 Words   |  5 PagesIntroduction Chinua Achebe is a famous Nigerian novelist in worldwide. Things fall apart is Chinua Achebe’s first novel published in 1958, the year after Ghana became the first African nation to gain independence. And this novel is one of the first African novels to gain worldwide recognition. (Phil Mongredien, 2010) This novel presents people a story of an African Igbo tribal hero, Okonkwo, from his growth to death. The fate of Okonkwo also indicates the fate of Africa caused by the colonizationRead MoreChinua Achebe s Things Fall Apart883 Words   |  4 Pagesdehumanize the native population and convince themselves that they are helping. Chinua Achebe’s book Things Fall Apart attempts to correct these misguided views of African societies by portraying a more complex culture that values peace, and the art of conversation. Achebe also tries to portray the idea that not all European people they come in contact with are aggressive, and misconstrued in their view of the African societ ies. Achebe tries to show us the value of his society through repeated views into conversationsRead MoreChinua Achebe s Things Fall Apart1410 Words   |  6 PagesTeddy Manfre Ms. Blass ENG 209-001 April 24, 2017 Things Fall Apart In 1958, Chinua Achebe a famous Nigerian author publishes one of his most famous novels Things Fall Apart. The novel takes place in a Nigerian village called Umuofia. During the time that this novel is published Nigeria is being criticized by the Europeans for being uncivilized. In response, Achebe uses his brilliance in this novel to express the valued history of his people to his audience. His focus in the novel is on the pre-colonizedRead MoreChinua Achebe s Things Fall Apart1015 Words   |  5 PagesIn his novel Things Fall Apart, author Chinua Achebe utilizes his distinctive writing style in order to accurately capture the culture and customs of the Igbo people despite writing his story in a foreign language. Five aspects of Achebe’s style that make his writing unique is the straightforward diction present in dialogue, the inclusion of native parables convey Igbo life authentically, the inclusion of native Igbo words and phrases, detailed descriptions of nature and the usage of figurative languageRead MoreChinua Achebe s Things Fall Apart1702 Words   |  7 PagesTitle: Things Fall Apart Biographical information about the author: Chinua Achebe was born in Nigeria in 1930. He had an early career as a radio host, and later became the Senior Research Fellow at the University of Nigeria. After moving to America, he became an English professor at the University of Massachusetts, Amherst. Achebe has won numerous awards for his poetry and fiction, including the Man Booker prize and Commonwealth Poetry Price. He currently teaches at Bard College. Author: Chinua AchebeRead MoreChinua Achebe s Things Fall Apart Essay1347 Words   |  6 PagesCulture is an Important Element of Society Chinua Achebe is the author of when Things Fall Apart while Joseph Conrad authored Heart of Darkness. Conrad and Achebe set their individual titles in Africa; Achebe is an African writer whereas Conrad is Polish-British. The authors draw strength from their backgrounds to validity the authenticity of their fictional novels. Conrad writes from his experiences in the British and French navies while Achebe uses his African heritage. The theme of culture isRead MoreChinua Achebe s Things Fall Apart1248 Words   |  5 PagesChris Lowndes Ms. Cook A.P.L.C. 21 October 2015 We Are Family: Hardships in One s Family in Things Fall Apart Specific attributes correlate with each other to help create or not create the ideal strong family. However, through those attributes arise conflicts and major disputes. This issue of trying to achieve and create a strong family is of immense importance in one’s life, especially in Chinua Achebe’s, Things Fall Apart, a milestone in African literature. For instance, the father leaves his legacyRead MoreChinua Achebe s Things Fall Apart Essay1682 Words   |  7 Pagescertain degree of the priest class, libation, holidays, creation stories, divine systems of punishments and rewards. In the novel, Things Fall Apart, written by Chinua Achebe, is a story of tragic fall of a protagonist and the Igbo culture. Achebe demonstrates different examples and situations of where an African culture, in the instances of tribal religions, did certain things because of their tradition is and the way they developed into. African cultures pondered life mysteries and articulated theirRead Mo reChinua Achebe s Things Fall Apart1314 Words   |  6 PagesChinua Achebe masterpiece â€Å"Things Fall Apart† (1959) is the classic story of Okonkwo, a young man who strives to be revered by his village and family but because of his own internal character flaws meets his own demise. In the Igbo culture, family traditions are an important narrative throughout the novel. Okonkwo, the protagonist character of this story, begins with many attributes of what would be concluded as a hero with his cultural society. He is hard working, a material provider, feared and

Chartered Accountant Free Essays

Chartered accountants are responsible for preparing or reporting on financial statements for presentation to the public. Chartered accountants act as consultants on financial matters, taxation, accounting and computer systems, estate planning and management reporting and procedures. They accept appointments such as executors, liquidators, trustees or curators. We will write a custom essay sample on Chartered Accountant or any similar topic only for you Order Now What am I going to do in this occupation? Accounting The primary responsibility of chartered accountants in practice, is to report on the financial statements of clients, to the clients’ shareholders as required by its constitution or through legislation.In order to compile reports, chartered accountants examine the books and records of the client, considering the adequacy of the controls over the safe-keeping of the client’s assets, as well as the fairness of the financial statements prepared by the client for presentation to its shareholders or the public. Planning and management Chartered accountants compile reports on aspects of management, for use by the client in improving the management of the company.They investigate the accounting methods adopted by clients and make recommendations for the improvement thereof. Auditing Chartered accountants investigate the financial reports of the company and then report on it. Computerisation They also assist in the installation of computerised systems and the development of programmes, the planning of financial models and the giving of advice regarding hard-and software purchases. Taxation Chartered accountants are tax specialists and they give advice on determining of and the legal manner of saving tax.Legal matters It is important that chartered accountants are well versed in mercantile and company law and are therefore able to handle the legal aspects of contracts, estate planning, and are able to accept appointments such as trustees in insolvent estates, liquidators of insolvent companies or curators where people are unable to administer their own affairs. Financial management Chartered accountants who choose to specialise in a career in commerce and industry normally advance to positions in top management, such as financial directors. In this position accountants are responsible for control over the funds and assets of the company or institution, the preparation of financial or management reports to top management and the interpretation thereof in order to increase efficiency and profitability. Requirements What kind of personality do I need? To be successful, qualities such as integrity, intelligence, good judgement, a strong analytical predisposition and determination are needed. It is also necessary to be able to work and convey recommendations both clearly and accurately. What kind of school training do I need?A Senior Certificate (matric exemption) with Mathematics as a major subject is essential in order to study further in this field. Compulsory school subjects: Mathematics. Recommended school subjects: Accounting, Economics, Business Economics. What further training do I need? Until recently persons wishing to qualify as chartered accountants could only obtain their practical/business training with a firm of approved registered accountants and auditors in public practice (TIPP). This training is now, however, also available in approved training organisations outside of public practice (TOPP).The training outside of public practice will be of the same standard as that offered by a practising firm. The working environment and the practical experience, will however, be different. The following routes are available in training as a chartered accountant: †¢ Enrol for a three-year B. Com. (Acc. ) degree or equivalent at an approved tertiary institution, then, register for a one-year CTA (Certificate of Theory and Accountancy) or equivalent at an approved tertiary institution, then, enter into a three-year training contract either with an auditing firm or an pproved training organisation in commerce and industry. †¢ Enrol for a three-year full-time B. Com. (Acc. ) degree or equivalent at an approved tertiary institution, then, register for a two-year post graduate part-time CTA or equivalent at an approved tertiary institution, then, enter into a three-year training contract either with an auditing firm or an approved training organisation in commerce and industry. †¢ Enrol for a B. Com. (Acc. degree or equivalent at an approved tertiary institution and enter into a five-year training contract with an auditing firm or an approved training organisation in commerce and industry, then, register for a CTA or equivalent at an approved tertiary institution. After following any one of the above-mentioned routes, the following needs to be done: †¢ Write part 1 of the Qualifying Examination (QE) after completing the CTA or equivalent and after entering into a training contract. †¢ Write part 2 of the Qualifying Examination (QE) after completing 18 months of training. In addition to the practical training, one would be required to complete approximately 6 months of part-time study in order to specialise either in Auditing or Financial Management, prior to writing part 2 of the Qualifying Examination). †¢ Register with the South African Institute of Chartered Accountants as a chartered accountant (CA). Where can I work? Chartered accountants work in registered firms o r with practising chartered accountants. When qualified they may wish to remain with the firms where articles were served and look forward to eventual partnerships. They work in commerce and industry and in the academic world as lecturers. Can I work for myself in this occupation? Chartered accountants may start private practices in which case broad experience is required to take care of the needs of a wide range of clients, or they may enter into partnerships with other chartered accountants. They may also start businesses in the commercial and industrial arena. †¢ BENEFITS †¢ Fantastic professional development and travel opportunities †¢ An internationally recognised professional designation †¢ Membership of he  Global Accounting Alliance †¢ Being part of an elite professional network †¢ Lifelong support ; development opportunities from the Institute †¢ The status membership of Australia’s most respected professional accountancy body – the Institute †¢ Possessing the only Australian accounting qualification accredited by higher education providers and allows for exemption in over 60 maste r degrees. Download  the list of available CA Plus pathway options by university †¢ Earning good money †¢ Enjoying a secure role with an exciting career path.Chartered Accountant uses the designation CA(SA) and is regulated by the South African Institute of Chartered Accountants Following the route offered by Stellenbosch, a student have to register for the BAcc degree (3 years), and then either do the HonsBAcc degree (1 year) or the Post Graduate Diploma in Accountancy (1 year). After gaining the required theoretical knowledge at Stellenbosch, students have to enter into a 3 year contract with a registered auditing firm or other registered training organisation in commerce and industry to gain the required practical experience. In the first year of their internship, students are allowed to write Part I of the Qualifying Examination (QE). Passing the Part I of the QE allows a student to complete a specialism course in either Auditing or Financial Management (not offered by the University of Stellenbosch) and, after completing 18 months of internship, is eligible to write Part II of the QE. A student who complies with all these requirements and has completed his/her 3 years of internship, is allowed to register as a Chartered Accountant (South Africa). 1.Once you pass out your Class 10th examinations from a school which is recognized by the central government you need to Enrol with the Institute for Common Proficiency Test. 2. After completing the Class 12 ie Senior Secondary Examinations the student should appear for Common Proficiency Test which is held twice a year ie june december though the exam dates keep changing. 3. Join PCC, articled training with a certified Chartered Accountant and register for a 100 Hours Information Technology Training[ITT] with listed institutes like NIIT, Aptech etc after passing CPT 10+2 Exams. . The Student should complete the 100 Hours ITT Course within 3 months of time which is generally a 25days program based on 4 hours/day schedule with the computer institute and its useful for learning computer based auditing and related computer course. 5. Next the CA Student has to appear for PCE Exam[Professional Competence Examination] if he has worked as a article clerk with a CA for a period of 15 months minimum 3months prior to the exam month and also has to have completed the 100 Hours computer training course.Note that 8 months of audit training is equally treated as 6 months of articled training as per the requirement. 6. Next the student has to join the CA Final course after passing the above mentioned PCE and while registering collect study materials and start the preperation for final CA Exams. He should also complete General Management and Communication Skills Course during the last 12 months of articled trianing and should also have completed 3. 5 years articled training. 7. Appear for the final CA Exam when the practical training is completed.Pass the final exam and complete the General Management and Communication Skills Course[GMCS] After the completion of all the above mentioned steps , the student would be called Associate Chartered Accountant[ACA] because he is in the starting stage and after professional experiance he would become Fellows Chartered Accountant[FCA] after which he is eligible to hold a certificate for public practice Salary -Rs 368,845 – Rs 829,981 Bonus- Rs 24,577 – Rs 101,843 Profit Sharing- Rs 17,000 – Rs 100,671 Commission- Rs 9,826 – Rs 9 7,211 How to cite Chartered Accountant, Papers

Midpoint Computing Elasticity

Question: Describe about the Midpoint Computing Elasticity. Answer: 1. Midpoint method of computing elasticity of demand is based on the initial and final values of the two variables namely price and quantity demanded. Since it is based on the initial and final values, hence it could be used for computation only when information about the two points on the demand curve is known. The mathematical representation for computation of the elasticity of demand using the mid-point method is shown below (Krugman Wells, 2013). In the above formula, B1 and B2 are the initial and final quantities demanded respectively. Further, A1 and A2 are the initial and final price per unit quantity respectively. Even though midpoint method is a common method of computing elasticity of demand, there are other methods such as arc method and point elasticity method which can also be used to compute the elasticity of demand. Arc elasticity of demand computation mechanism is used when the demand equation is not given. However, the point elasticity method can be used when the exact demand curve is known (Pindyck Rubinfeld, 2011). The main advantage of the mid-point approach to compute elasticity of demand is that irrespective of the points taken into consideration, the elasticity value remains the same which is unlike the other methods especially the point elasticity where the value is susceptible to be different at various points (Mankiw, 2014). 2. The key determinants of the price elasticity of demand of a given product are the following (Nicholson Snyder, 2011). Close substitute availability If there are close substitutes available for the given product, the price elasticity of demand tends to be higher as with the increase in price, the consumers could shift to cheaper substitutes thus significantly lowering the consumption. However, in case of lower availability of substitutes, even in the event of price rise there would not be much substitutes and hence elasticity would be lower. Nature of goods The elasticity tends to be typically lower for staple or basic foods unlike luxury goods whose elasticity tends to be much higher. This is because basic goods such as rice, wheat tend to be pivotal unlike luxury goods such as high end cars and gadgets whose purchase could be postponed to later times. Extent of budget dedicated to the given product It has been observed that for products which tend to form a higher portion of the budget tend to more price elastic in comparison to whose which contribute a relatively less significant or insignificant portion of the overall budget. Out of the above determinants, the most significant determinant of price elasticity of demand is availability of close substitutes as it is the most fundamental determinant of elasticity of the given product. The other determinants play a rather secondary role with regards to elasticity determination (Mankiw, 2014). 3. For estimation of the underlying price elasticity of demand of CDs, the formula to be used is shown below (Krugman Wells, 2013). Price elasticity of demand (PED) = % change in quantity demanded of CD/% change in price of CD Initial price of CD = $ 21 Final price of CD = $ 15 % change in price of CD = ((15-21)/21)*100 = -28.57% Increase in quantity of CD demanded = 30% Hence, PED = 30/-28.57 = -1.05 As the PED of CDs is greater than 1, it implies that demand for CDs is elastic and hence the price should be decreased as it would lead to an increase in the overall revenue. This is because with the decrease in price, the percentage increase in quantity demanded would be greater than the percentage decrease in price. The result of this would be higher revenue for the company as the revenue is the product of price and quantity demanded (Pindyck Rubinfeld, 2011). 4. For estimation of the underlying price elasticity of demand of 33 songs, the formula to be used is shown below (Samuelson Marks, 2003). Price elasticity of demand (PED) = % change in quantity demanded of 33 songs/% change in price of 33 songs Initial price per download = $ 0.99 Final price per download = $ 1.29 Percentage change in price of 33 songs = [(1.29-0.99)/0.99]*100 = 30.3% Percentage change in quantity demanded of 33 songs = -35% Hence, PED = -35/30.3 = 1.155 5. Percentage change in price of chocolate sauce = -5% Percentage change in quantity demanded of chocolate sauce = 10% Hence, price elasticity of demand of chocolate sauce = 10/-5 = -2 Cross price elasticity of ice cream with respect to price of chocolate sauce =% change in demand of ice cream/% change in price of chocolate sauce Percentage change in price of chocolate sauce = -5% Percentage change in quantity demanded of ice cream = 15% Hence, cross price elasticity = 15/-5 = -3 As the cross price elasticity of ice cream with regards to chocolate sauce is negative, it implies that ice cream and chocolate sauce are complements (Nicholson Snyder, 2011). References Krugman, P Wells, G 2013, Microeconomics, 3rd eds., Worth Publishers, London Mankiw, G 2014, Microeconomics, 6th eds., Worth Publishers, London Nicholson, W Snyder, C 2011, Fundamentals of Microeconomics, 11th eds., Cengage Learning, New York Pindyck, R Rubinfeld, D 2011, Microeconomics, 5th eds., Prentice-Hall Publications, London Samuelson, W Marks, S 2003, Managerial Economics, 4th eds., Wiley Publications, New York